# Zentra Global

> AI transformation advisory for mid-market leadership teams and C-level executives. Marco Houwen helps leaders re-invent competitive identity in the age of AI, then guides the people inside through the role transformation required to execute.

## Pages

- [Home](/): Overview of Zentra Global's identity-first AI transformation approach.
- [For Companies](/how-i-work/for-companies): Organizational AI transformation engagements for mid-market leadership teams.
- [For Executives](/how-i-work/for-executives): Executive coaching for CEOs, founders, and C-level leaders.
- [Client Cases](/client-cases): Anonymised case studies from company and individual coaching engagements.
- [About](/about): Marco Houwen's background, 25 years in tech, and the Growth Identity Method.
- [Resources](/resources): Articles and the Growth Identity whitepaper.
- [Book a Call](/book): Choose between a free AI Strategy Diagnostic or a Leadership Audit.

## Articles

- [Why Your AI Strategy Keeps Failing](/resources/blog/why-your-ai-strategy-keeps-failing): 84% of AI failures are leadership-driven, not technical.
- [WHO Before WHAT](/resources/blog/who-before-what-growth-identity-method): Why the best AI strategies start with identity, not technology.
- [The Crack](/resources/blog/the-crack-ai-leadership-identity): What happens when AI outpaces the identity you built your career on.

## Optional

- [Privacy Policy](/privacy)
- [Imprint](/imprint)
- [Terms & Conditions](/terms)